About Joga BSE
Joga BSE (Brazil Soccer Experience) is a program founded by Francisco Paixão and Matheus Dariva with the mission of delivering an authentic and transformative soccer experience in Brazil. Designed for young American athletes, Joga BSE offers the opportunity to train, eat, and live within the facilities of established Brazilian clubs — fully immersed in the daily routines of local players.
The name Joga, which means to play in Portuguese, reflects the spirit of Brazilian soccer: free, expressive, and deeply passionate. In Brazil, the phrase "Joga Bonito"— play beautifully — captures the essence of the game, emphasizing creativity, joy, and technical mastery. At Joga BSE, we strive to bring that same energy and philosophy to every athlete who joins our program. Our goal is not only to help players elevate their game through high-level training and cultural immersion, but also to foster personal growth, resilience, and a deeper understanding of the beautiful game.
Our Team
Franciso Paixão: Co-Founder
Background: Francisco’s journey in soccer began at the youth academy of Fluminense Football Club, one of Brazil’s most renowned institutions. He went on to play for several teams across Brazil, gaining valuable experience at every level before moving to the United States to pursue his collegiate career.
Off the field, Francisco has dedicated himself to connecting Brazilian talent with U.S. opportunities. As a partner at Brazil Export, he has helped countless student-athletes navigate the path to college sports in the U.S., blending his expertise in soccer with a deep commitment to mentorship. In his free time, he enjoys being a Karate instructor and spending time with his wife and two boys.
Role: At Joga BSE, Francisco leads our club partnerships and program design, ensuring each trip is thoughtfully crafted to be a meaningful, life-changing experience.
With extensive knowledge of the game, strong ties within the Brazilian soccer community, and a passion for guiding the next generation, Francisco believes this journey is about more than sport—it’s about personal growth, cultural exchange, and opportunity.
Education:
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Francisco holds a Bachelor's in Financial Economics from Oklahoma Wesleyan University, where he was a student-athlete and named Top Finance Student in 2017. He also earned a Master's in Investment Management from the Pontifical Catholic University of Rio de Janeiro.
Matheus Dariva: C0-FOUNDER
Background: Originally from Curitiba, Brazil, Matheus spent over two decades as a goalkeeper, developing a lifelong passion for the game. His journey eventually led him to the United States, where he played college soccer and now resides in Denver, Colorado. In Matheus' free time, he loves to coach young goalkeepers, spend time with his Colorado family, and grill a steak.
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Role: At Pitchwise BSE, Matheus plays a vital role in client relations, offering personalized support throughout every step of the process, from selecting the right program to managing timelines and logistics. He is a dedicated point of contact in the US, committed to ensuring each athlete's experience is smooth, seamless, and rewarding. Matheus also oversees and executes all finances for Joga BSE.
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Matheus sees soccer as more than a game, "it’s a powerful vehicle for personal growth and I believe the values it teaches, such as discipline, teamwork, and resilience, extend far beyond the field and shape the foundation for lifelong success."
Education:
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Matheus holds a Bachelor's in Financial Economics from Oklahoma Wesleyan University, where he was a student-athlete and named Top Finance Student in 2016. He also earned a Bachelor's in Accounting from the Federal University of Paraná in Brazil.
Andre Shinyashiki: Partner
Background: Andre’s football journey began at just five years old at Pequeninos do Jockey, one of São Paulo’s most respected soccer academies. His early development included time with Nacional EC, São Paulo FC’s academy, and a brief stint with Manchester City’s youth setup before moving to the United States to further his career at Montverde Academy in Florida.
Following two standout years in Florida, Andre earned a full scholarship to the University of Denver, where he became the program’s all-time leading scorer with 51 goals in 83 matches—28 of those coming in a remarkable senior season. His collegiate success earned him national recognition as a Hermann Trophy finalist and the 5th overall pick in the 2019 MLS SuperDraft by the Colorado Rapids.
Andre made an immediate impact in Major League Soccer, winning MLS Rookie of the Year in his debut season. After five seasons with the Rapids, he went on to play for Charlotte FC, Neftchi Baku in Azerbaijan, and currently represents Arda Kardzhali in Bulgaria’s Premier League.
One of the most accomplished Brazilians to rise through the U.S. soccer system, Andre believes deeply in the power of cultural exchange. He sees the fusion of American structure and Brazilian creativity as a unique formula for unlocking a player’s true potential.